Gender Identities, Stardom and the Italian Popular Music Essay

Gender Identities, Stardom and the Italian Popular Music - Essay Example This "Gender Identities, Stardom and the Italian Popular Music" essay outlines the gender stereotypes in the music industry specifically in Italian one. It is obvious that stardom is linked to the notion of spectacle which means that it is not possible to achieve stardom without doing something spectacular. The relationship between music and spectacle is a difficult one as the lyrics alone may not create powerful attraction. Te singer has to tactfully perform in order to create spectacle. The singer has to evolve as a performer to manipulate the viewers with the use of specific gestures and language. Music making is a craft and artists tend to use different criteria to gain the attention of the audience. One of their techniques is to manipulate their appearances to attract the viewers that are playing with their gender. They often do it by adopting features similar to their opposite sex. Contrary to Jackqueline Warwick, who argues that pop stars are feminine, a phenomenon that may be restricted to male pop stars but not to female artists. In the case of female pop stars, they tend to imitate masculinity in their performances to become the centre of attraction. Gender criterion has played a vital role in the construction of stardom. Male and female singers get different reception from the audience due to their gender identities because the conventional and widespread perceptions about the roles of men and women have made some specific boundaries for the performances and approached of men and women when they perform in media.

Ebay Strategy Essay Example | Topics and Well Written Essays - 750 words

Ebay Strategy - Essay Example As the report declares eBay operates the leading online auction community on the Internet. Secondly , the second strength is intellectual property .eBay’s intellectual property such as its trademarks, copyrights, patents and domain names will help to give the company a competitive advantage over its rivals in the market place. Then , Brand is one of the key strengths of eBay.The strength of the eBay brand name is increasing. The brand is now becoming more mainstream, as it benefits from an increase in both brand awareness and brand recognition. In addition , Double-digit growth in sales has been seen in a number of the company’s eight core product categories. Pay Pal is one of the most successful strategies for eBay.The acquisition of Pay Pal has helped the company to enhance the experience of customers using eBay.This has had a knock on effect and helped to boost the satisfaction of customers using eBay. Perhaps one of eBay’s biggest strengths is its business mo del. The company’s business model means that eBay has no inventory and low capital requirements. This paper stresses that there are also some weaknesses of eBay strategy .The first is advertising revenues. Although advertising revenue only represents a small proportion of revenues, it is an area where eBay should be looking to exploit in order to generate greater revenues for the company as a whole. The second one is technology development. eBay still needs to improve a number of areas of its website in order to generate increased sales in the future.